common mistake made by Exporters

                                       Common mistake made by Exporters

These common mistake made by exporters should be avoided at all costs. with all the effort you are putting into exporting , you do not want to fail because you overlooked these simple exporting tips.

Exporting might be the missing ingredient you need to take your business to the next level. but make a mistake and your magic ingredient might lead to  a recipe for disaster. In a competitive global  marketplace, the key to success is knowing what the mistake are before you make them.

Although exporting is an achievable goal for small businesses, it is definitely not for the faint-hearted. Success requires business owners to carefully navigate a minefield of pitfalls in territory that is quite literally foreign to them.

You can do it - but to do it right, you will need learn what works and what does not long before you get your products anywhere near a shipping dock.  

Here are just some of the things other business owners have done wrong in exporting: 

  Lacked a coherent international marketing plan

In some ways, selling your products abroad is not all that different from selling them at home. Your products will not find their way off the shelves unless you have taken the time to put together a marketing plan geared toward the consumers you are trying to reach.

This gets tricker when you are dealing with a foreign customer base, but it needs to be done none the less.

Relied on inadequate partnerships

In the rush to take their product global, some businesses hurry through the process of choosing overseas partners.  They pay the price later when their fledgling export business becomes a tangled mess of distribution headaches, marketing breakdowns and shady transactions.

Before you begin exporting, take as much time as you need to be assured that your partners are reliable and capable of delivering what they promise.

Demonstrated low commitment to exporting

If you are looking to turn a quick profit, you will not find it in exporting. building relationships with international partners and customers takes time. when business lags, some owners waves in their commitment and sit idly by as their exporting business goes down the tube.

Don't make the same mistake. Instead , be prepared to commit to the long haul.

Neglected export customers in favor of domestic customers

Once you begin exporting, it is important to treat your international and domestic customers with the same level of focus and support. It is tempting to favor your domestic customers a little more since ( in the back of your mind) they are still the bread and butter customer base you can rely on if your foreign ventures go badly.

However, if you do that, you are setting yourself up for failure internationally because your overseas customers will be missing out on the service that has made your company a success at home.

Failed to modify products & methods to accommodate foreign regulations  and preferences

Too often, newbie exporters neglect to thoroughly translate their products and practices into the language of their target market. To be successful, you need to do modify your packaging in  a way that is appealing  to foreign customers, even if it means completely redesigning your domestic approach.

Also, make sure that the way you do business is both culturally acceptable and legally compliant in your foreign market.

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